This weeks topic is all about SEO ranking, so let’s dive right into it. There are different ways you can optimize your site to appear on the first page of a google search and thus getting more page views. The following criteria is important to consider  when so that your website can reach its page view potential:relevance, traffic, competition, and your current ranking.

One of the first things to consider when optimizing your webpage is to pick relevant keywords.

Keywords

Selecting relevant keywords is important because keywords are part of what Google uses to rank and search for your page, and keywords reflect what an average user would type into Google to search for a particular page. To begin you first want to choose keywords that are related to your product/service/theme/topic.  Once you have these selected you can use a tool called Google Keyword Planner.  This tool will suggest different keywords that are similar to ones you are already using in your site that you can implement.  Google will also show about how many clicks per month these keywords typically get which will give you a better idea of which are most effective. If you are a small website/company long-tail keywords, they are multi-word phrases that are more specific.  If you are a larger website you will want to choose more popular keywords that are searched for more frequently to try and appear on the first page of a search. The reason I would want to use long-tail keywords for my page to appear in a search is because I would not stand a chance against bigger companies if I typed something like “Puppies” into the google search bar to appear on the first page.

If you are a multi page website it is also important to map your keywords.  This means to use appropriate keywords for each individual page of your website in order to bring in traffic.  You want to use very broad keywords on your homepage, and use more specific keywords on other corresponding pages by topic, subtopic, and sub subtopic, each getting more specific as you go down the line. The reason you would do this is because this will allow google search to give you a higher rating.

URL

The words in your URL also determine relevance by Google standards. Since this is the case, your #1 keyword should be included somewhere in your URL.  So for example if you had a website like https://mohawkhumane.org/ a site for a animal humane society that adopts out rescued pets, they should have adoption, or humane society included somewhere in their URL.

Title Tag

Title tag is also another important item that is considered when it comes to relevance. A title tag is the words that you see when you hover over a tab that is open in your browser. It is also shown on the google search page when someone successfully searches for your webpage.

title-tag-arrows

When determining the title tag it is important to create the most relevant keyword phrase for SEO.

Header Tags

Next, header tags are important to Google when determining the rank of your website.  <h1> is the html code for the largest header possible, which is considered to have the highest level of imporantnce to google.  You can go down the line to <h2> and <h3> and so on, which will decrease the size of the text on your page to a smaller sub header and sub sub headers, which will also make it less important to google the higher the number in the header tag goes.  It is important to use your selected keywords in these headers.

Main Content

When it comes to the content of your page, you want to make sure you use your target keywords as much as possible.  But be sure you only use it when it makes sense to the user.  The more frequently the target keywords are used, the higher the importance that Google will give your page. However do not use your keywords at the expense of your content, overusing keywords can be considered a form of black-hat-seo which is frowned upon by google  and can actually hurt your ranking.

Alt Text

Alt text is the phrase or word used for an image when writing the html for your site.  It will appear if the image doesn’t load on your page. It also is used by google when determining the importance of your images, so proper keywords need to be used here as well.

Anchor Text

Anchor text is a link that can be used on your site when the content on a page may be too long, users can click on an anchor and it will allow them to jump to a section further down the page which makes navigating easier for the user.  And yes, Google does use the language used in anchor text when determining ranking so make sure that target keywords are used here as well.

 

This post was done for Professor Pepe’s digital marketing class follow the link to view his blog!

 

 

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